It’s about WHEELS man!

Now I’ve been longboarding for some years already and have seen this sport gradually gaining acceptance.

Problem is, where skateboarding has a rich history, filled with images, movies, music, fashion, art and other subculture items, longboarding has next to zero! The people doing it are having a cultural identity crisis, and bounce either between surf, skate or snowboard culture.

There are more people seeing this gap. You should check out the work of Adam Colton and the Loadednewsletter. But this won’t make it on his own and we decided to help. First off, we made a group on facebook and that obviously didn’t have a lot of effect. But thinking about what will have is very challenging and slowly getting more and more of my attention.

Illustration by Thijs Lansbergen